Email Sequences

If you're in the online business space at all, you've likely heard that "email is dead" or something similar. And that may be true...for COLD emails (emails sent without any prior contact or opt-in from the customer). However, emails sent to a WARM audience are are an extremely effective tool for generating sales. This type of sequence (a "lead nurture" sequence) will likely be your biggest one. However, you may also need additional sequences to remind customers of an abandoned cart or ask for reviews.

What kinds of businesses need email sequences:

E-comm
Coaching
Service-based

What the copy does:

Build trust
Build connection
Provide value
Announce offers

Looking for something specific?

Health Services (5-part lead nurture sequence)

Email 1:

As promised, here’s your free guide! Inside, you’ll find the 5 most important terms to know in order to understand what you’re paying and what you’re getting in return with a health insurance policy. Use this guide to help you evaluate plans on the marketplace or to better understand your employer’s group plan (if you’re lucky enough to have one, that is).

Get your free guide by clicking HERE:

I’ve been negotiating insurance contracts for 30 years, so I know better than most how insurance companies overcharge and underdeliver. They count on the fact that the average consumer doesn’t have the knowledge, patience, or resources to fight back. It’s time for that to change, and I hope that this guide helps you find your footing and get the information you need to start navigating a (purposely) over-complicated system so you can make healthcare decisions effectively and with your eyes open.

And keep an eye on your inbox! We’ll be in touch over the next few days with more insider information on how insurance works, so you can navigate your healthcare with your eyes open!

In the meantime, we’d love it if you connected with us on Facebook to learn more about how we’re helping families find clarity and transparency in healthcare. You can find us HERE.

Email 2:

Yesterday we sent you a free guide to help you understand some key insurance terms so that you can evaluate plans and navigate your choices more effectively. But healthcare is CONFUSING, even with the right tools, so I wanted to check in on you and see what questions you may have about the direct care model or (REDACTED) alternatives to health insurance? Let me know in a reply to this email. I read every one.

We at (REDACTED) are a tight-knit group of family and friends with a combined 80 years of experience in healthcare. That means we’re VERY aware of what’s missing in America’s healthcare system: transparency, affordability, and ease of use.

We came together to bring clarity to a purposely confusing system and help people get the care they need at accessible prices. And we’re always here to help! We’re just a call, text, or email away! You can reply to this email, text us via SMS or WhatsApp at (REDACTED), or request a call back HERE.

Email 3:

I’m (REDACTED), founder of (REDACTED) health (we sent you that free health care guide the other day). I just wanted to introduce myself personally and tell you a little about how I got here and why I’m so passionate about what we’re doing at

(REDACTED).

By the way, if you want to skip right to talking to someone in real time, we’re just a call, text, or email away. We’ll answer any questions you might have about your healthcare options or (REDACTED) in particular. And we offer the first month FREE with every new plan. Click HERE to visit us online, or text/call/WhatsApp us at (REDACTED).

But on to our story! About 10 years ago, while I was a healthcare executive at Cleveland Clinic, I had a meeting at a community diagnostic center. While waiting in the patient reception area, I witnessed a 22 year old mother being quoted for her 2-year old daughter's brain scan. Neither she nor her daughter had health insurance. It was devastating to watch. This poor woman had just received the news that her daughter needed a brain scan, something that’s terrifying in itself.

Then she got the quote. The devastated look on her face and the knot in my gut told me before she said it: She couldn't afford it. But even that wasn't what hit me like a ton of bricks. See, what she didn’t know - but I did, all too well - was that the amount she was quoted for her daughter's brain scan was roughly three times the amount a typical health insurance company would pay for the same procedure. I

’ve been in the healthcare industry since the 90s, and I’ve come face to face with the inequities and injustices in the healthcare system. I started (REDACTED) because I believe that we ALL have a right to consistent, transparent, affordable healthcare. You shouldn’t have to devote hundreds, and sometimes even thousands of dollars a month to insurance premiums with no way of knowing what you’re going to get back.

At (REDACTED), you know what you’ll be charged UP FRONT. You know how much you’re paying and for what, always. For a fraction of the cost of insurance, you’ll get a “pay as you go” plan with no deductibles, pre-negotiated doctor visit fees comparable to a typical insurance copay, free telehealth, free dental visits, and more.

Learn more and sign up HERE, or reach out to our concierge team with any questions. You can reply to this email, text us via SMS or WhatsApp at (REDACTED) to reach out to us! Or submit this form and we’ll do the reaching out: (Button)

Email 4:

We’re just checking in with a round up of what we do here at (REDACTED), and some highlights since there are SO many benefits it’s easy to get a little lost in all that (REDACTED) has to offer.

So, to recap: Insurance companies have relationships with doctors and hospitals all over the country - their “network” - and they have Contract Reps to negotiate lower prices and better terms. Cash pay patients, having no one to negotiate for them, pay 3X or MORE than insurance companies do for the same services and procedures. Individual patients rarely have any sort of leverage, and most have no idea where to even begin negotiating since insurance companies keep their pricing and policies shrouded in mystery and convoluted contracts.

(REDACTED) has cultivated a direct-care network of cash-pay providers similar to an insurance network, but with some key differences:

-Fair, transparent, cash-pay rates you can look up ahead of time.

-A concierge service available by call, text, email, WhatsApp. We’re wherever you are and ready to help you find the care you need at a price you can afford.

-Unlimited telehealth included for every member

-Plans from $59 per month to as little as ~$20 per month when you team up on a family plan!

-NO underwriting or approval process

-NO waiting period for coverage

-NO exclusions for pre-existing conditions

-NO deductibles

With (REDACTED), you’ll just get consistent, transparent, affordable healthcare. Sounds good, right? Click to learn more, or reach out to us! You can reply to this email, text us via SMS or WhatsApp at (REDACTED), or request a call back HERE.

Email 5:

Yesterday I gave you a taste of what we offer here at (REDACTED). Today I’d like to give some special attention to our hospital advocacy benefit, because you might not have heard of something like this before.

Remember the Contract Reps that negotiate better rates for insurance companies? We’ll do that for YOU. If you find yourself slammed with an expensive hospital bill, we’ll go to bat for you. We’ll contact the hospital and negotiate on your behalf to lower the amount you have to pay. We’ve lowered healthcare bills for our patients by an average of 40% - 80% in a variety of specialties, including urgent care, emergencies, dental, vision, and behavioral health.

(REDACTED) side-steps a broken, messy, confusing system and provides clarity and confidence to the cash-pay patient. With (REDACTED), you can budget appropriately for healthcare because you’ll know in advance what you'll need to pay for the services you receive.

Some patients use (REDACTED) to supplement Medicare or a bare-bones insurance plan. Others (young, generally healthy patients with uncomplicated care needs) use our plans to replace insurance entirely. Whatever your needs, (REDACTED) can help you find a balance between safeguarding against the future and showing up for your loved ones in the present, without the painful expense and unpredictability of traditional health insurance plans.

We recognize that this is something new (and a pretty big deal), and you probably have questions. We’re always happy to talk through anything and everything. Unlike insurance companies, we WANT you to understand what you’re getting and what you’re giving. You can check out our frequently asked questions HERE.

If you still have questions, let’s talk! You can reply to this email, text us via SMS or WhatsApp at (REDACTED), or request a call back HERE.

Agriculture (5-part lead nurture sequence)

Email 1:

Thanks for submitting your information! A member of our team will be in touch within the next day or so with your custom quote. So get excited! You’re about to win big, one way or another. We’ll beat the price you’re currently paying for cannabis storage, or your next harvest is on us–we’ll send you all the bags and liners you need for FREE.

In the meantime, I want to let you know a little bit about who we are and what we stand for. In a nutshell: Our bags are better–for your business, for the environment, and, most importantly, for cannabis.

You’d think a bag made specifically for cannabis would be a no-brainer in, you know, the CANNABIS INDUSTRY. But it isn’t, apparently. Companies touting their storage “solutions” just slap a fancy label on a turkey bag and then charge you more for the privilege of buying from them.

We couldn’t take it anymore–the exorbitant prices OR the subpar products. So we decided to do something about it. We developed a new kind of plastic formulated specifically for cannabis, and it worked so well for our own bud that we started selling bags to other farms, too.

Today, 454 Bags helps cannabis farms of all sizes maximize their harvests and keep more of their hard earned dollars in THEIR pockets. Unlike huge corporations like True Liberty (whose ownership flows up to Monsanto, by the way) we don’t mark shit up just because we can. And we make better bags, to boot. That means savings on both the front end with less overhead and more sales on the backend with a higher quality product.

Dusty, crispy, ugly weed doesn’t sell for top dollar–in fact, it might not sell at all these days. Any (and we mean ANY) loss in quality can mean the difference between a product that competes in today’s oversaturated market and one that doesn’t.

We want you to compete. We want you to succeed. So stay in touch, and we’ll talk soon!

Email 2:

How about that quote, huh? Told you we’d beat your price! We hate seeing people waste money, and we ESPECIALLY hate seeing cannabis farmers waste money on nylon storage “solutions” that are no solution at all. Those nylon bags and liners aren’t just needlessly expensive–they’re actively damaging your cannabis.

Nylon acts like sandpaper, stripping the terpenes and trichomes that give your bud all the flavor, fragrance, and unique personality that you worked so hard to develop.

Losing hard-earned value sucks, and so does nylon. So make a change! Leave the turkey bags to the turkeys and help us help you, my friend. Just reply to this email and we’ll send you some free samples of whatever you want to try. You can check it out and maybe do a little experiment to see the difference for yourself.

Email 3:

How many times have you found yourself scrambling for bags and liners you needed, like, YESTERDAY? We get it. And we got you!

We have hubs all around the US so we can get you what you need, FAST. In most regions, that means 1-2 days - for FREE! Which comes in super handy when you suddenly realize that harvest snuck up on you and you’re out of bags.

We also offer subscription plans to maximize your savings and save yourself from that sinking feeling of “I knew I forgot something…” Or maybe you’re more prone to a moment of “Oh, shit” panic. To each their own.

Either way, it’s not a good feeling. But with bags that come on a schedule and fast, free shipping to cover any unexpected demand that might pop up, you don’t have to worry that you’ll be left bagless.

Remember that quote we sent you a few days ago? It’s still valid! Reach out to us at 800-519-1871 or simply respond to this email to get high quality, fairly priced storage on a schedule!

Email 4:

Just checking in to see if you have any questions about 454 Bags. Your quote is valid for 14 days from the date we sent it. So you still have some time, but not a ton. If you have any questions, concerns, or hesitations, let’s talk it out! Reach out to us at 800-519-1871 or simply respond to this email and we’ll give you a call.

Talk soon!

Email 5:

Do you feel like your inventory is taking up just a little too much real estate? We may have a solution for you! Our Space-Saver Bags reduce volume by more than half, so you can keep everything condensed, tidy, and efficient for storage and shipping. Just reply to this email to get a FREE sample!

College Prep (1)

Email 1:

Tackling the SAT can be overwhelming and super stressful. Many people - parents and students alike - become paralized and end up leaving everything to the last minute or doing nothing at all to prepare.

But that’s not going to be you! You’ve taken the first step toward taking control and forging a clear path to that target score! So take a minute to give yourself a pat on the back, then head over to the free training HERE.

If you're having trouble with the link above, you can copy and paste the following web address into your browser:

(link)

And keep an eye on your inbox! I’ll be in touch over the next few days with more content to help you on your way. You got this!

Email 2:

Thanks for checking out the training yesterday! I hope you found it helpful. I just wanted to check in and see if you have any questions or anything I can help you with.

Hit reply and let me know! I read all my emails. ;)

PS. If you haven't watched your training yet, here it is again!

(link)

Email 3:

If you watched the training, you know that I'm, like, really into the SAT. I'll admit it - I'm a mega nerd.

But I didn't always feel so warm and fuzzy about college prep. I was once where you are now, and let me tell you...I was OVER it.

By the time I graduated high school, I was so stressed out that I barely felt a thing when I got my diploma; I just wanted to move on and forget about all of it - the SAT, the college apps, everything. I thought I'd rather be run over by a herd of stampeding wildebeests than even look at another Scantron sheet again.

Imagine my surprise, therefore, when I fell head over heels in love with an SAT tutoring gig. That job lit up my life. My heart went out to students struggling to bring their scores up, and I poured everything I had into helping them. In the process, I found that I actually enjoyed tackling the hidden traps and puzzles on the SAT. It was a complete 180 from how I’d felt as a student. The difference, I came to realize, was that I no longer saw the SAT as the monster standing between me and my whole future. Without that pressure, I actually enjoyed the challenge - and, more importantly, my performance improved.

That’s why, as a tutor, I do everything I can to decrease (or, ideally, eliminate) the intense pressure and fear that often accompanies the college admission process. I don’t want ANY student to feel the way I felt at the end of my high school career. I want my students to feel empowered and eager to meet challenges, not weighed down by fear and too stressed out to do their best work.

Remember: Mindset matters. If you feel confident and capable, you actually will do better than if you're overwhelmed by anxiety. It's cliche, I know, but it's true - whether you think you can or you think you can't, you're probably right! So do your due diligence (i.e. prepare and practice) and then TRUST YOURSELF. You got this!

Email 4:

To test or not to test?

That's the question many have been asking since the onset of the pandemic. More colleges and universities than ever have gone test-optional, leading many to wonder if they still need to take the SAT.

The short and simple answer is no, you don't NEED to. The schools aren't lying when they say they're test-optional. But test-optional doesn't mean test-blind.

This is an important distinction to make. Test-blind schools don't ask for your SAT scores. They don't look at them. They don't even let you submit them. So, at these schools, SAT scores are just not a part of the admission decision at all. It's a completely level playing field as far as that goes. Unfortunately, only about 1% of colleges in the US are truly test blind.

Test-optional schools, on the other hand, allow you to submit scores if you choose - and if you do, those scores will be taken into consideration when it comes time for the admission officers to make a decision.

Applicants would do well to remember that, even if they don't submit their scores, hundreds or even thousands of other applicants WILL. And if those other applicants are submitting impressive scores, admission officers are likely to be duly impressed and make their decisions accordingly. Students who opted out of the test may then be at a disadvantage unless the rest of their application makes up for the lack.

Students who opt out of the SAT may also be leaving money on the table when it comes to scholarships. Many schools have a test-optional policy for admission but still require SAT scores to qualify for scholarships (both academic AND athletic). And, of course, opting out of the SAT limits you to test-optional schools.

My advice to students now is the same as before the pandemic: Unless your SAT score is likely to paint a wildly inaccurate picture of your abilities (maybe you have crippling test anxiety, or you're not completely fluent in English, for example), plan on taking the test so that you can keep your options open and give those admission officers every opportunity to be impressed by you.

Obviously, you'll want to put your best foot (and best score) forward. For best results, you should start practicing 8-12 weeks before the test. There are lots of different ways to prepare, each with their own pros and cons. If you're not sure what model is right for you, I'm happy to talk you through some options. Just hit reply or book a free consultation call HERE.

PS. Here's the booking link in case you need to copy and paste: (link)

Email 5:

I know it can be hard to take action, so I wanted to share with you some results from those who came before you.
Here’s what Jim had to say:

"My daughter is already a bright, high-achieving student, but Kassandra gave her that little extra confidence and coaching to help her go from a great SAT score to a fantastic score! After working with Kassandra, she scored a 1560 out of a possible 1600 on the SAT. She scored in the top 1% in all categories. Kassandra had a very pleasant demeanor during the tutoring sessions, and I would, of course, recommend her to others. She could especially help those students that are already motivated to do well, and just need the extra push to achieve an excellent score. "

And Sebastian, who recently completed that SAT Warrior Academy course:

"The reading strategies I learned in this course were a game changer. My reading speed has improved because now I read with purpose - I don' t just see words on the page. Even in the math, which I consider my strongest subject, I've learned to look at old concepts in new ways that are geared specifically to the test. I felt a million times better going into the test after taking this course, and I felt more confident about my performance afterward, too."

Not sure whether tutoring or the SAT Warrior Course is right for you? You can find out more information about both at (link).

Or you can just hit reply and ask me anything! Talk soon. =)

Email 6:

Who doesn't love a discount?? For a limited time, I'm offering subscribers 20% off the SAT Warrior Academy! Remember, this course offers ALL the same content and resources my private students get plus 12 weeks of access to Zoom calls and a private Facebook group where you can ask me questions anytime.

Instruction + Flexibility + Access = SUCCESS!!

Claim your spot in the course ASAP - once the class is full, enrollment will be closed to new students! You can sign up HERE.

PS If your email provider blocks the link above, try copying and pasting the following link into your browser:

(link)