Long Form Ads

The majority of my work as a copywriter has come from clients seeking to advertise on social media platforms like Facebook, which favor long-form, story based ads. Clients are often surprised by the length and depth of these ads because they don't LOOK like ads...and that's the point! Facebook and Instagram users don't want to be bombarded by advertisements, and so the algorithms naturally favor content that looks and feels like normal posts. More importantly, Facebook and Instagram users favor this type of content, likely because it's simply more pleasant to read.

Where the copy shines:

Facebook
Instagram
Tiktok
Other social, people-centric platforms

What the copy sells:

Lead magnets
Book-a-call
Quote request
Webinars
etc.

Looking for something specific?

Early Childhood Education (1)

As parents, our first instinct when our babies enter the “hitting” stage is to…well, stop the hitting! Obviously. What’s less obvious is how to actually do it! Parent boards and mommy groups are flooded with desperate pleas for answers–and lots of “solutions” that do nothing to stop your precious angel whacking his brother or sister (or you).

That’s because, like it or not, hitting is a completely normal–and unavoidable–part of child development. So, rather than try to subdue a child’s natural instincts, we at Karate Baby take a different approach.

We use martial arts moves and engaging songs to redirect infants’ and toddlers’ natural impulses in a healthy, productive way–so they learn to hit the kick paddle, not mommy!

Here’s a taste of what (REDACTED) can do for your little one:

🔹 Promote focus, balance and coordination

🔹 Build gross motor skills (and burn off some energy!)

🔹 Strengthen your bond to help with emotional regulation

🔹 Make your home a peaceful place again!

You don’t need ANY experience with martial arts to complete this program with your child. All lessons are clear, simple, developmentally appropriate–and, most importantly, fun!

Click the link to learn more and try (REDACTED) FREE for 7 days:

Early Childhood Education (2)

“We don’t hit Mommy!”

Ah, the battle cry (or cry for help) of parents everywhere. But babies, it seems, just aren’t getting the message.

Parent boards and mommy groups are flooded with desperate pleas for answers–and lots of “solutions” that do nothing to stop your precious angel whacking his brother or sister (or you).

We use martial arts moves and engaging songs to redirect infants’ and toddlers’ natural impulses in a healthy, productive way–so they learn to hit the kick paddle, not mommy!

The (REDACTED) program is proven to:

🔹 Promote focus, balance and coordination

🔹 Build gross motor skills (and burn off some energy!)

🔹 Strengthen your bond to help with emotional regulation

🔹 Make your home a peaceful place again!

Your instructor (me, REDACTED-hi!) may be a karate master, but you don’t need ANY experience with martial arts to complete this program with your child. All lessons are clear, simple, developmentally appropriate–and, most importantly, fun!

Try my program FREE for 7 days. Take a full week to see if my methods don't work better than what you're doing now.

Click the link to learn more and start finally taming the terrible twos:

College Prep (1)

POP QUIZ! When should you start studying for the SAT?

Trick question!

If I've said it once, I've said it 1000 times: you don't study for the SAT. You PRACTICE. And if you're planning on taking the test in May or June, the time to begin practicing is NOW. 8-12 weeks before the test.

But it's hard to practice productively without someone to help you figure out what you're doing wrong. That's why people pay big bucks for private tutors. Which, of course, gives an unfair advantage to people who can afford to pay. And you know what? I hate that. Even though I AM a tutor myself. So I decided to do something about it.

Enter the SAT Warrior Academy:

→ 10+ hours of video instruction

→ 1 Full test demo and analysis

→ 3 live Zoom calls per week

→ Private Facebook(™) group

→ Downloadable planner and study aids

SAT Warrior Academy students learn through a unique blend of in-depth online content and live instruction. They can pick my brain in the private group or work through problems with me on Zoom calls. Most importantly, they get ALL the same knowledge, strategies, and resources I give my private tutoring students, but for a FRACTION of the cost.

And it gets better! For a limited time, I’m offering full access to this course for FREE for 7 days. No credit card, no auto-billing. If you love it (and I think you will), great! You can sign up for the Academy and keep going. Or, if you decide it's not for you, I'll help you figure out what learning model is best for you and point you in the right direction.

You have nothing to lose here, and a lot to gain. The spring test dates will be here sooner than you think, and it's time to get started! So click that link to learn more and get started today 100% FREE.

College Prep (2)

I hear it all the time: “But there’s nothing special about me.”

Listen, I don’t know you yet. So I don’t expect you to believe me when I say that yes, you are special. However, I am a college prep professional with over a decade of experience, so I hope you’ll believe me when I say that it doesn’t matter.

It doesn’t matter if you have never saved a child from a burning building or single-handedly built an orphanage in a war-torn country (or whatever). Everyone has something unique to offer, and everyone has something to say.

Figuring out what that something is, of course, can be tricky–especially when the stakes are so high. The admission essay (or personal statement, as it’s sometimes called) is a big deal. For many colleges, it’s admission officers’ one and only chance to “meet” the students they’re evaluating. The impressions and insight they take away from those essays heavily influence their decisions and can even make the difference between acceptance and rejection.

That pressure, combined with confusion over what to write and how to write it, is a recipe for writer’s block and a whole lot of anxiety. That’s why I’ve put together this FREE training to help students gain clarity and get started. Here’s what we’ll cover:

→The purpose of the admission essay

→What admission officers want to see

→What they DON’T want to see

→How to navigate the different stages of writing

→3 real-life (and successful) admission essay examples

If you’ve been feeling stressed or anxious about the admission essay, look no further! Join us for this FREE training and find the direction and inspiration you need to start writing!

Photography (1)

“I could never look like that.”

I can’t tell you how many times I’ve heard some variation on this theme–and from how many women! But guess how many still think that after experiencing the magic of (REDACTED) Boudoir Photography?

Zero.

Yep, you read that right. Zero. We’ve never had a single client leave unsatisfied.

We at (REDACTED) believe that everybody–and every BODY–has a beautiful story. Our team of stylists and photographers are hand-picked and specially trained to tell that story through light, shadows, and a healthy dose of goddess energy.

Here’s what you can expect:

→ Pre-shoot posing tutorials and wardrobe guidance

→ Professional hair & makeup in front of our Hollywood mirrors

→ Access to our exclusive client closet and UNLIMITED wardrobe changes

→ 1 hr private photoshoot with expert posing support and proprietary (REDACTED) technique to highlight your best features through strategic use of light and shadow.

→ In-person or Zoom ordering appointment to customize the perfect album

Now, that little voice might still be whispering that you’re not pretty enough or young enough or small enough–just not ENOUGH enough. But we’re willing to bet that we can prove that little voice wrong. You are enough. You are beautiful. Let us show you!

Right now we’re including a small FREE gift with every clarity call. Click the link to learn more and book your call today:

Photography (2)

Once upon a time, there was a woman named Monique. She had a loving husband who told her every day that she was beautiful…but she didn’t believe it. She didn’t see it. When she looked in the mirror, all she saw was the stretch marks from 3 pregnancies, the 15 pounds she just couldn’t kick, and a few stress pimples from trying to juggle work and family.

But then she treated herself to a boudoir photoshoot. Even though she was afraid to treat herself, even though she was afraid to be vulnerable, she took a leap.

With each new outfit and each new pose, her confidence grew. She felt radiant. She felt POWERFUL. She strutted out of her photoshoot feeling like a new woman.

And when she saw the finished photos, she saw…herself. She looked at every scar and curve and saw the beauty in every inch of her body. She owned it all. She CELEBRATED it.

We're honored to support these transformations in every aspect of the (REDACTED) experience, including…

→ Pre-shoot posing tutorials and wardrobe guidance

→ Professional hair & makeup in front of our Hollywood mirrors

→ Access to our exclusive client closet and UNLIMITED wardrobe changes

→ 1 hr private photoshoot with expert posing support and proprietary (REDACTED) technique to highlight your best features through strategic use of light and shadow.

→ In-person or Zoom ordering appointment to customize the perfect album

After Monique’s (REDACTED) experience, her life changed. Because SHE changed. Now, she doesn’t need her husband to tell her she’s beautiful (though he still does, of course). Now that she’s seen it, she believes it… and she’ll never forget.

Monique’s story could be yours! If you want to unleash your inner monarch and finally see yourself as the goddess you are, join us in our Syracuse or Massena studios for a truly transformative experience.

Plus, right now you’ll receive a small FREE gift just for chatting with us. Click the link to learn more and book your clarity call today:

Healthcare Services (1)

Look, I’m not here to smack talk insurance companies or call anyone out. But I’m also not okay with consumers being kept in the dark–especially when it comes to healthcare. You deserve to know how things work so that you can make the right decisions for yourself and your family.

With over 30 years of experience advocating for healthcare providers (and against insurance companies), there’s SO much I could tell you. But that would take a while, so let’s start with a few of the big ones:

Inside Scoop #1: You Pay For Your Plan, Not Your Procedure

Have you ever noticed in your explanation of benefits that the numbers don’t add up? i.e. The amount you owe your provider + and the amount your health insurance pays is nowhere near the same as the total cost of the procedure. Why is that?

Health insurance companies hire contract reps to negotiate special rates with hospitals and doctors. Those special rates are frequently less than half of what hospitals charge individual cash-pay patients.

If you’re thinking, “That’s not fair. Why can’t I negotiate?” you’re not alone. And you’re right–it isn’t fair. Unfortunately, the reality is that an insurance company has a lot more bargaining power than an individual consumer.

Inside Scoop #2: “The Menu”

Since the average cash-pay patient doesn't have a Contract Rep, the hospital can basically charge whatever they want. Most keep a menu of the maximum possible price they can charge for various procedures and services. Guess who gets charged those maximum possible prices. (Hint: it’s not the insurance companies).

And they mostly get away with it - because how many injured or desperately ill uninsured people have the energy or even the opportunity to negotiate in the midst of a medical emergency? And honestly, who knows how any of that works? The people billing you have a college degree in Hospital Billing. That's how ridiculously complicated it is. Which brings us to…

Inside Scoop #3: Smoke, Mirrors, and Profit

Insurance plans, policies, and pricing are intentionally hard to pin down. Remember the special deals and discounts insurance companies get from providers? The contracts those providers sign legally prevent them from disclosing those discounts or discussing prices. Insurance companies WANT you to stay in the dark, because you can’t advocate for yourself if you don’t understand what you’re entitled to or what you’re missing out on.

In a nutshell: The more confusing healthcare is, and the scarier it is to go without insurance, the more they can charge you.

To have any hope at all of getting an okay deal (because, let’s be honest, it’s pretty hard to get a GOOD deal from insurance when you’re young and generally healthy), you have to know at least a little about how insurance works. That’s why we’re offering a free guide to the most important insurance terminology to help you navigate the enrollment process and choose the right plan for you.

Click the link to claim your free guide today→

Healthcare Services (2)

Have you ever noticed how every insurance ad claims to have the cheapest plans–but doesn’t tell you what’s actually IN the plan? They gloss over key information and don’t explain the terms used, so it’s not clear what’s actually being offered. You just can’t understand what you’re paying for.

Until the bill arrives.

Once we get over an acute case of sticker shock, resignation often follows. We all know the system is flawed. We know these big companies don’t have our best interests at heart. We know US healthcare is capitalist to the core–insurance companies, especially. Their goal is profit, not care.

Insurance companies drive up their profits by charging higher premiums year after year and denying as much as they can get away with. Which is quite a lot, because no one really understands what’s allowed and what’s not. Insurance companies do everything they can to keep their members in the dark, since it’s hard to advocate for yourself when you don’t know what you’re entitled to.

I’m not here to bash insurance or call anyone out, but I won’t hide the truth, either. I spent 30 years advocating for healthcare providers and against insurance companies, and I know all too well how our healthcare system disadvantages patients, both insured and uninsured.

Part of my mission is to arm you with the knowledge you need to cut through the fog of uncertainty surrounding health insurance and make the right decisions for yourself and your family. Click the link to download a FREE guide to key insurance terms to understand and a broker question checklist to make sure you know exactly what you’re paying for - and what your insurance company will NOT pay for.

Claim your FREE guide here →

Agricultural Supplies (1)

Are you still using turkey bags each harvest? We get it. For years, that was our only option. We had to lie low and make do with what we had. But what we had - LITERAL TURKEY BAGS, for cooking turkeys - is awful. You know what those things are made of? Nylon.

Most people know that nylon is TERRIBLE for the environment. But you might not realize that it’s terrible for your plants, too. It’s stiff and crinkly, almost like sandpaper. It strips the terpenes and trichomes from your flowers, wearing away all that fragrance and flavor you worked so hard to instill in your plants.

Honestly, it sucks. Everyone in this industry is hustling SO hard to keep up with rising costs, taxes, and competition. Profit margins are shrinking, and so is the margin for error. Even the tiniest loss of quality can mean the difference between a product that sells and a product that doesn’t. A better storage solution can give you that edge in quality.

So what if we told you that there IS a better option than that ridiculous nylon turkey bag? One that’s not only softer, safer, and more eco-friendly but CHEAPER, too? We’ve spent years developing a new product formulated specifically for flowers, and honestly…it’s pretty great. It outperforms nylon in every way:

→Cheaper

→Softer

→Stronger

→Curbside recyclable

We care so deeply about this industry and this community. More people in the game doesn’t have to mean more competition - it can mean more support. We WANT you to succeed. We WANT customers to get top-quality products. Help us help you!

We’re SO confident that we have the best bags and the best PRICES that we’ll make a bet with you: We’ll beat the price you’re paying now by at least 10% or we’ll send you a harvest’s worth of bags and liners for FREE.

It’s time to leave the turkey bags to the turkeys and give your flowers something better. They deserve it, and so do you.

Click the link to submit your information today!

Agricultural Supplies (2)

Let’s talk about flowers. You know, the kind you sit down and enjoy around, say, 4:20 in the afternoon?

If, like me, you enjoy a good flower (and if you also care about your health and the environment) here are some things you should know:

For every 1 gram of flower produced, 7 grams of plastic waste are left behind. Meaning the (still growing) flower industry already produces 300 MILLION pounds of plastic waste every year.Flower stored, cured, and packaged in plastic (as it almost always is) is contaminated with microplastics.Those microplastics end up in your lungs and bloodstream every time you take a puff.

That’s…not awesome. But you know what IS awesome? Our revolutionary new bioplastic. It’s softer and stronger than normal plastic, with a 100% oxygen barrier and antibacterial/antimicrobial properties. Even better, it degrades COMPLETELY (and safely) anywhere. This means…

HIGHER quality flower

NO microplastics

NO plastic waste left behind

Click the link to learn more about (REDACTED)’s mission to reduce industrial plastic waste AND eliminate microplastics from your flower.